Penguin Press
Cafe & Design Studio
This branding project was created for a hybrid space that’s part café, part design studio, a cosy corner where creativity and coffee come together. Inspired by Melbourne’s little blue penguins, I developed a playful, penguin-like character to represent the brand: friendly, curious, and always up for a warm drink and a good idea. The visual identity blends soft blues, hand-drawn details, and a relaxed personality, making the space feel approachable, local, and a little whimsical.