pH Craft Beer Store

pH精酿酒吧坐落于广州佛山，采用“日咖夜酒”的独特经营模式，白天是温馨的咖啡厅，夜晚则化身为充满活力的精酿酒吧。作为酒吧部分的设计负责人，我负责整体风格导览、菜单设计及周边产品的制作。

精酿店的logo灵感来源于酒吧老板钟爱的几种经典杯型，象征着顾客在pH举杯共饮、分享精酿啤酒的愉悦时刻。在视觉呈现上，我们采用了RISO印刷技术和模糊效果，旨在营造酒精带来的梦幻与迷离感。RISO印刷的复古风格不仅呼应了手工啤酒制作的匠心精神，也传递出人工酿造所带来的独特创造力和丰富口感。

pH Craft Beer Bar is located in Foshan, Guangzhou, and operates under a unique "coffee by day, bar by night" concept, transforming from a cozy café during the day to a vibrant craft beer bar in the evening.

As the designer responsible for the bar section, I designed the overall style guide, menu design, merchandise, and also future event posters deisgn.

The logo draws inspiration from the bar owner's favorite classic glass shapes, symbolizing the joy of customers raising their glasses and sharing craft beer at pH. Visually, we employed RISO printing techniques and blur effects to evoke the dreamlike and hazy sensation brought by alcohol. The retro style of RISO printing not only echoes the artisanal spirit of handcrafted beer but also conveys the unique creativity and rich flavors born from manual brewing.