<Tomatl>:
an exploration to local small business
Local connection, sustainability, Derivativity and creativity of a farm
There’re around 21,300 small local farm business around victoria, and it takes 30% of national vegetable growing volume. However, there will be a siginificant decrease of income period when off-harvert time for many organic farms or business couldn’t operate off-season cultivation.
These income slumps and uncertainties can be critical for some small businesses. In this project, Tomatl explores by integrating graphic design, businesses can balance reduced income through low-cost product diversification and the creation of derivative products from their main offerings. This approach aims to make their revenue more sustainable while fostering a deeper connection with the local community.
Local connection, sustainability, Derivativity and creativity of a farm
Tomatl is a small farm that sells organic tomatoes. I designed a series of everyday lifestyle products, along with tomato-inspired guides and recipes, so that tomatoes appear more frequently in customers’ daily lives that could increase the sale of tomato.
This not only encourages repeat purchases but also fosters a deeper connection between the products and the lives of customers and their communities.
Tomatl - Content
To align with Tomatl’s concept of encouraging people to explore different types of tomatoes, I collected a series of creative recipes that go beyond the usual ways of cooking with tomatoes. Through these unconventional recipes, I aim to inspire customers to discover diverse and unexpected ways to enjoy tomatoes, reinforcing the brand’s identity of celebrating variety and exploration.
Meanwhile I designed a series of merchandises, aiming to inspire and create an example for similar local businesses, by intergrating with different practices to diversify their products, in order to connect with different target audiences and increase the expouse and income.